When choosing the best online fashion boutiques from hundreds of fashion boutiques for your next shopping, consider few points which will help you in selecting the best fashion store. Following are some traits of a great fashion boutique.
1. Quality Images
A fashion boutique that captures quality images of its product makes a good impression. It helps the customer in choosing the product in a better way. Quality images encourage the customer to follow the online fashion stores as they form a major part of a shopper’s initial impressions of the product. Images that appear to be blurry and small in size can distract the attraction of customers. Whereas, top-notch quality images with multiple views of the product permits customers to have a better look and feel. This will help customers towards making a buying decision. The clearer and focused the image is the better odds on your side.
Benefits of images in online fashion boutiques:
- Instant Information
- SEO Friendly
- Social Sharing
- Attracts Customers
2. Product Reviews
Product reviews play a vital role in online buying and purchasing. It helps in building brand trust and loyalty of customers. Customers usually are influenced towards buying fashion products online which are already purchased and have good reviews. One part where they can know how good the products are is by reading online reviews of dresses, attires, cosmetics, etc. In fact, online reviews impact purchase decisions for 93% of customers. Having a complete space in your fashion store where customers can write what they feel about the product, and also encourage the customers to do the same. Product reviews are sales boosters, for sure.
3. Easy Pay Option
A company that offers different payment options that are quick and hassle-free tends to be more valued by the customers. The payment process must be safe and secure. There should be multiple and advanced payment options available in online shopping. Online stores offer as many feasible payment options as possible – debit card, credit card, PayPal, Apple Pay, net banking, cash on delivery, etc. A customer might be hesitant to walk all the way to another physical store if she/he is not satisfied with the payment option. If a company does not have a quick payment gateway, then they are just giving an advantage to their competitor.
Every online fashion boutique must have a Wishlist that acts as a bucket list. Some customer buys the products and some add it to the Wishlist. If they love the fashion product you offer, they will surely come back to your site. Be sure to have a Wishlist where customers can save the products for later purchase. Adding a Wishlist brings fortune to store owners. Brands can know customers’ choices and preferences which assists stores in launching targeted marketing campaigns to bring back the customers by reminding them of their most favorite products.
5. Introduce New Products Regularly
Fashion changes day-to-day! To become the best fashion store online try adding new products daily that attract customers. Fashionistas always evolve and adapt based on the current fashion trend and style. Customers would want to style themselves with the latest market additions and are always on the lookout for new products. As an online fashion store, be sure to stay aware of the latest trends and design products accordingly. Amaze the customers with new products every time they step into your online store. Marketing campaigns before a product launch is a must to seek attention and increase traffic.
6. Quick Loading Time
A website that has a quick load time tends to grab more customers as this saves their time and gives them a good experience. If the site has a slow loading time, then there are more chances of customers drifting away. More than three seconds of loading time lose 40% of website visitors and 52% of online customers say their loyalty towards a site is based on the loading time.
Page loading time is a vital part of any online store’s user experience, and even more critical when it comes to search engine rankings. Create a design that loads all the assets quickly. Online stores (or any website) must be optimized for those results in a quick time load. To do the tasks, there are several tools available online.
7. Product Category
Product category helps the customers in finding out what you’re looking for, easily. If customers do not find the products they want to purchase, they are not going to buy them. It is as simple as this. Also, not all visitors search and navigate the same way or have the same needs. The responsibility lies on dealers to create and provide a variety of enriching product options to ensure customers of any kind can quickly locate the products they wish to purchase. For customers to search efficiently, using highly searched names for your product category will help to increase your SEO rankings.