Digital marketing is one of the most important tools for businesses. It is important to establish and grow in an online market. Any company has to survive through today with high level of competition. It is imperative to know how to stand out and establish your brand digitally. Most companies leave this complex work to professionals. There hire digital marketing agencies to come up with the best strategies.
Take up any company that you see thriving in the online world- whether it is a fashion brand, birthday places, or a grocery store. Every sector is employing digital marketing to boost sales. How will your agency stand out from these hordes of other organizations doing the same work? How do you streamline your workflow in a way that makes corporate feel the need to outsource their digital marketing strategies through you instead of forming in-house teams?
Why Digital Marketing Agencies?
Digital marketing agencies are companies that are designated with the work of promoting a brand. It is a company through digital modes of communication. They work on SEO, Google rankings, reviews, and coding to ensure that their client’s company can get better conversion through its online presence. The importance of such agencies was proven very vividly during the pandemic when a lot of companies with zero online presence ran out of business. A great digital marketing agency can actually keep your organization prepared to tackle the worst of situations and stay afloat.
If you run one such agency, you know how difficult it can be to look for new tools to satisfy the needs of the clients. To ease your burden, we have prepared for you a list of the top tools which will help your agency become more efficient with an optimized workflow.
List of Tools for Digital Marketing Agency
1. Google Analytics:
Google Analytics is one of the most efficient tools that can help any campaign or company to solidify its reach. This tool provides valuable insights and engagement, which helps the users to grow and improve their brand. You can get insightful information about traffic volume, user engagement, demographics, and more. This tool will help you understand the real-time updates of the audience and what type of content should be formed to entertain them. So, before you hop onto any other tool, make full use of Google Analytics.
This is a social advertising and digital marketing tool which is designed to automate digital marketing campaigns. It helps you check traffic and improve the campaign with AI-powered assistance, insights, analytics and is the best tool for email marketing. With MailChimp, you can also get a free plan for your business and create easy-to-use design tools. Small businesses or online retailers can strongly benefit from this tool as it drives traffic and increases conversions resulting in high growth in sales.
3. Canva Business:
A true digital marketer knows how important and difficult it is to create and plan an impressive social media post. This is the most utilized tool that helps you to develop effective marketing campaigns by visual content which are shareable on your blogs, websites, and other platforms. The main job of this tool is to enhance the look of your visual content and edit them. Canva has a large collection of postcards, brochures, email formats, CD covers, wallpaper, certificates, magazine covers, and more.
This is a content management tool that is widely used for creating, scheduling, and organizing content online. This platform helps in getting the whole team together and makes it easy to manage communication and assign tasks on a single card. So, all the changes in designing, writing, editing, posting, and adding options are in one place. You can also incorporate notes on the card topic, create deadlines, and assign a topic to specific teams. This is a great method of remote working to ensure everything is at one end.
Slack is a one-stop solution for discussing client work, new articles, projects, new support tickets, sharing useful content, and sending messages. It makes it easier to communicate with team members, follow everything related to projects, teams, and channels, and do message and video conferencing easily. You can also assist your team in collaborating from anywhere. This is a messaging platform that can help you have group conversations and end-to-end discussions easily.
6. Survey Anyplace:
This is a great tool for creating fun and interactive puzzles, assessments, and surveys for the targeted audience base. This application will help you engage with your audience and create an identity and personality. With Survey Anyplace, you can create questionnaires, get personalized advice, and understand market demands. This tool is most efficient for understanding what the customer is looking for and creating content according to their interest.
This is a great search engine optimization tool that helps you optimize your website around what the market wants. This is used for checking backlinks, massive data indexes, and finding the right websites to choose topics for your content. It will also help you analyze the competitors, keep track of rankings, and manage the projects.
Semrush is an all-in-one marketing toolkit that helps in growing the online visibility of a business with the help of SEO, content marketing, market research, social media management, and search engine reputation management. This tool will also help you in boosting organic traffic with SEO tools and creating content that ranks well. You can discover innovative ways to increase the reach of your brand and build great social media strategies all in one place.
And here is the end of our list, but the actual list of tools available in the market does not end here. You can go and explore some more options that you feel might fit your requirements more closely. All of the tools mentioned above serve different purposes, but their end goal is to help you create better digital marketing campaigns for your clients and fulfilling all their needs.
Many of these apps and tools indeed come in paid versions only, but they are worth the investment. If one of your clients is not happy with one tool, another would be happy to utilize it for their business. You can study these tools in-depth and then use them accordingly for different client bases.