Because of COVID-19, the year 2020 was not so good for most of the businesses. Its effects can be seen in 2021 also. So, if you want the potential clients to make investment in your business, then what steps will you take? By taking interest in the self-promotion of your business, you can win trust and credibility of the clients. Now I am going to describe about 5 ways your agency can build credibility and trust in 2021.
1. Get the help from scratch – The reliability of a business increases with the website and this thinking is present in the minds of 84 % consumers. The information about the services provided by your company can be given online with the help of a website. So, make your site professional and keep it up to date so that it leaves a good impression on the users. In order to give a clearer picture of your company to the potential clients, you need to make the following pages of your site very strong:
- ‘About us’ page – The potential clients can get information about your company through an ‘About us’ page. The information can be like what services and products your company offers and who are the main employees or staff of the company.
- Page of case studies – With the help of case studies, your services’ calibre can be known to the clients. It can assure the clients that your company is a good company. You can give the information about the working relationship with the best clients in the case studies page. Here you can also include their quotes and images.
- Page of pricing – Show the prices of services and items of your company on the pricing page in a digestible way so that when the client sees it, he starts taking interest in it.
2. Use social media in an active manner – For boosting the trust of the people and building a community who takes interest in the services and products of your business, it is important to maintain a social media presence that is active and strong. It has been found that before purchasing the items, the people make a research on social media and the percentage of these people or consumers is 54 %. The information about the day-to-day activities of your agency can be given to the prospects and clients by posting a fun content that is related to your company. The potential clients can also get to know about your trade with this.
3. Get official certifications in several areas – Your agency’s credibility will increase if you satisfy your client by working in a good manner. Here your team needs to show more expertise also. It will be good for you if you will obtain free certifications in the field of marketing that are recognizable also. Anybody can get help in marketing and social media advertising through these courses. Several marketing certifications that are popular are:
- Twitter Flight School
- Facebook Blueprint
- Hubspot Content Marketing certification
- Google Analytics Certification
- Google Ads Certification
4. Showcase your work with the help of customer testimonials – It has been found that the customers’ trust in a local trade increases after reading at least 10 online reviews. You can use your testimonials to show that your agency can help the clients in a much better way and these testimonials can also convert them into the biggest advocates of your agency. The credibility of your agency can also increase if you will use these in various formats. Basically, the achievements of your company are shown in your website testimonials. The promises that your company can deliver can be presented in the form of a proof through these testimonials.
5. Choose the right toolkit for marketing – In order to provide support to your agency brand and help to your client you need to successfully pick the right toolkit for marketing. For doing the job in an effective manner, choose the effective tools. As an example, if you have a business model and you want to refer new customers for the purpose of catering it then start an affiliate program for this. For increasing the credibility of your company, you can take part in the programs of agency partnership.
If you are interested in promoting your website online then it will be good for you to contact a Digital Marketing specialist.