2020 was a watershed year for many entrepreneurs. Someone has successfully jumped on the online wave. And someone has sunk into oblivion, never knowing the opportunities that self-isolation gave us. In this whole story, one thing is important: there are more purchases on the Internet, which means that the visual component of your site should work even more for promotion.
Web design is a ton of possibilities right now, but like all designs, they need to be used wisely. What has changed in 2020, and what will we take with us in 2021? Let’s talk about this!
1. Inspiration is around us! Natural shapes and shades
During self-isolation, everyone wanted to leave the city, to end up in a house by the lake, in the forest or in the mountains. Urbanism began to lose out to natural forms. We are sure that due to the impossibility of going to nature, people will look for natural forms in everything that surrounds them. Therefore, in 2021, illustrations with plants, wood or stone textures will become especially popular.
People have learned to live in a pandemic, but they really want to relax, return to the previous way. Many begin to get acquainted with meditation, go to the forests for retreats. As it turned out, living far from cities is safer. Therefore, it is in 2021 that natural motives will prevail in design.
Eco-branding will gain momentum in 2021 – it is the sustainable design of a brand. To save ink or paper when printing business cards or energy consumption by using “economical” colours such as black or green. Plus, eco-friendly fonts can help you save up to 25% on ink when printing. For example, the famous Eco font (based on the dotted concept). More economy fonts are likely to arrive in 2021.
2. Fine Art Infusion
Infusion Art is a design trend that emerged in 2008. Literally means “infusion of art” when creating product designs. This direction, combined with natural forms, can become the main trend of 2021.
Painting lends versatility and depth to design. This trend will look best in product design: it is suitable for wine labels, cosmetic packaging, etc
3. Old school style
Are you a buzzer, millennial or boomer? This division has proven extremely popular in 2020. Therefore, using a retro style in 2021 design is a great marketing ploy to attract customers of different ages. It is sometimes pleasant for everyone to return to the past and feel nostalgic.
Filters with film-based effects will become even more popular on social media. Generation Z also loves vintage, to touch the “forgotten beauty” that parents and grandmothers talk about. Use this trick in graphic design!
4. Geometric shapes in printed materials
Geometric shapes are not a new trend. Rather, reborn again. In 2021, it is the bright combinations that will look interesting. A similar design is suitable for corporate identity, packaging, posters and any other printed matter.
To attract attention, it is better to use complementary combinations: red and green, yellow and purple, blue and orange.
5. Object in space
In 2021, the design trend is the arrangement of objects as if in an infinite space. It turns out the effect of light futurism! It is preferable to choose the background in bright colours: blue, yellow, pink, purple.
This technique began to be used in 2020 on social media to advertise products. This trend is likely to continue in 2021. This design looks bright, with all the emphasis on the product.
6. 3D illustrations
The 3D design will continue to fascinate users. In 2021, designers will create stunning 3D graphic designs, combining photographs and three-dimensional objects.
7. Emoji design
Funny emoticons for all occasions will be in the design trend in 2021. The trend of using emoji in design is likely to gain momentum in the next few years. Smiles attract attention and evoke emotions. The trend is perfect for a variety of projects, from animated websites to social media posts.
Flat design is not very popular. Rather, designers will choose a mix of minimalism with shadows, gradients, 3D shapes. Well-known brands (Instagram, Asana, Firefox, Tinder, WildBerries, TikTok) have long since switched to gradient logos. Perhaps it is in 2021 that you will also change the flat logo to a more voluminous one.
Experiment with different shades to get as many stylish options as possible.
9. Monochrome combinations
The monochrome palette is not a new trend that will only gain momentum more intensely in 2021. By using a simple palette, designers pay more attention to complex graphics.
10. Experimenting with color inversion
After the despondency in 2020, humanity enters 2021 with an optimistic expectation of a miracle. Therefore, in 2021 web design, designers are likely to choose unusual combinations more often. For example, good quality web design will combine monochrome combinations with bright accents.
11. Bold, bulky, distorted fonts in headers
Fonts in 2021 should grab attention. In 2021, bold fonts for headings, as well as “warped” and bulky ones, are trending. But at the same time, for the main text, you need to choose simple and comfortable for the reading font- Georgia, Open Sans, PT Sans, Roboto, Glacial Indifference.
12. Animated logos
Animated logos have not left the top for several years. And in 2021 they are still trending! The logo is the first thing we see when entering an application or website, so it should be memorable.
To make an animated logo in the style of 2021, add three-dimensional effects, liquid shapes, optical illusions. Combine different styles with each other to create an original logo.
13. Motion collage: photography and illustration
In 2021, everything related to the combination is trending. Add 3D to realistic photos or animated illustrations. Don’t forget about thin lines.
Designers combine real photographs with simple illustrations that replace or blend in with the photograph. An unusual trend helps to create more informal and fun compositions for banners, covers, publications on social networks.
Massurealism is the art of combining components from the past and the future that captures the imagination of users. The abstract surrealistic motion was gaining momentum in 2020, but now meaning will come to the fore. The animation should not only be beautiful but also carry some kind of content that you can think about.
Many of the design trends of 2021 are a continuation of the trends of recent years. All the attention of designers in 2021 will be directed to combining different styles to blend fantasy with reality. Experiments with colour, shape, texture continue!