Modern manufacturers have very little time to win the attention of a potential client. Seconds are counted, and everyone is allowed to work. Including packaging. We will tell you about it today, because Evopack specializes in packaging in all its automatic palletizer machine forms.
To make your products look unique, be sure to use branded boxes. This is the face of the product, the business card of the company and a significant increase in recognition. People subconsciously remember what has already become familiar to them for a long time. By the way, it is also better to use branded containers for shipment. It also affects memorability and indicates that the company is serious and organized. Although branded boxes will cost a little more, the reputation is priceless.
It is the packaging design that sells the product, so you shouldn’t pay little attention to it. Especially if your products are on store shelves among dozens of other products. Good packaging should be clear, simple, with sufficiently bulky fonts that are easy to read. Slogans, inscriptions, illustrations and all other materials must be clear, accessible and comprehensive. It is important that when looking at a product, the buyer understands exactly what is in front of him and why he needs it.
It is important that the product is packaged in accordance with its specifics from the point of view of safety. For example, liquids should always be tightly sealed and appropriately labeled. This is especially true for delivery. Fragile goods, goods that cannot be turned over and some other specific types of products are also marked accordingly. Also, the package must be free of any damage and must be closed so that it cannot be opened unnoticed before receipt.
The packaging must always correspond to the type of parcel. For example, you can wrap printed products in thick paper, but if its weight is more than 3 kg, it is better to take boxes or bags. It is better to use boxes of standard sizes and to smooth out small differences with filler. This simplifies transportation and loading operations, which means it increases the chances that the products will arrive safe and sound.
If you send products by mail or courier services, it is absolutely impossible to save on packaging. If the customer receives a damaged product at least once, it is unlikely that he will return again. Everything should be flawless, so do not skimp on bubble wrap and various shock-absorbing fillers – crumpled paper or foam chips. Be sure to protect all corners and fragile parts of the item. Choose a cardboard box for transportation so that its contents do not deform, but also do not dangle.
Food products and some other goods need to be packed in vacuum bags. They extend the shelf life of the content several times and allow you to vary the volume of the order. Different types of films are used for vacuum bags. For example, PET or polyethylene keeps its shape well, does not let in odors, and protects against moisture and grease. Polyamide is resistant to mechanical damage and is suitable for sharp and prickly foods.
Vacuum bags can be transparent or colored, branded, with printed information about the product, with a logo and other images. Interlayer printing or flexography is best suited for application.
What is more profitable to pack: analysis for manufacturers
Chains need packaging that is easy to put on the shelf and keeps the product for as long as possible. Consumers want product quality and safety, brand awareness and usability, low product cost, and good looks. Manufacturers of food, pet food, infant formula and many other products need packaging that meets their technical requirements and is advantageous in terms of price and quality.
Manufacturers are rather conservative in choosing types of packaging. They stop at:
- Glass containers,
- A plastic bottle,
- Or carton.
The cost of packaging depends on several factors: the type of material, volumes, the price declared by the supplier. The company has two options: to buy ready-made packaging for its product, or to produce it on its own.
We buy ready-made packaging and pack the goods into it
If the manufacturer uses ready-made packaging (glass, plastic or tin containers), during the filling process, packaging losses are minimal: only filling and closing takes place. The risks of poor quality packaging are minimal.
At the same time, the price of a finished container is always higher than that of a self-produced package. For example, a self-made film bag will be 2 times cheaper than a purchased bag. In the case of tin containers or glass, of course, it is more profitable to buy ready-made packaging, since investments in your main production in this case can be many times more expensive.
There are two ways to reduce packaging costs to some extent.
First, switch from glass containers, for example, to plastic ones. This is a modern solution. Even 5 years ago, many said that glass was a premium package, but film was not. And they were right, since the consumer perceived glass containers as a reliable type of packaging for sauces or canned products.
Today, with the emergence and active development of plastic packaging, a glass jar or bottle is losing ground and a vivid example of this is the transition of baby food manufacturers from a glass jar to a bag with or without a cap.
Today many well-known brands such as Agusha, Frutonyanya, Heinz produce 2 times more baby food in plastic packaging than in glass. And this movement of consumers, namely parents of young children, towards the bag of puree has raised the confidence in plastic packaging in general.