Knowing exactly how Google ranks websites is the first step for anyone who wants to understand the process of optimizing websites for search engines – SEO.
When you understand the criteria for ranking websites on Google, you can adapt your website and its content to get it listed in the top positions of the response pages.
The ranking of sites on Google’s response pages is based on an algorithm that takes into account literally hundreds of factors ranging from the structure of the site to the mention of pages on this site on social networks.
Of these factors, the best known is Page Rank, the initial formatting of Google’s algorithm that takes into account the amount of quality links that point to a website.
These days, in addition to Page Rank, Google takes into account several other factors beyond just links that point to the site, such as user experience.
The ranking of websites on Google is currently the result of evaluating various algorithms used by the search engine to rank the relevance of each page on a website in various search dimensions.
Why it’s important to know how Google ranks websites
For any professional working with online content development, knowing how Google ranks websites is critical to achieving a prominent position in search engine response pages.
Knowing the methodology adopted by Google for the positioning of websites on the answer pages, you can adapt the structure of a website and the content it presents, in order to better fit these ranking criteria.
Paid results and organic results:
Another important point to understand how Google ranks sites and know how to identify areas of paid results and natural results of response pages, or SERP – Search Engine Response Pages, as they are technically known.
Sponsored Links are located in the upper area of a Google Answers page, that is, companies that, through the Google Ads program, pay for their pages to be listed in this area, every time a user enters a certain keyword. Learn Here How to start Blog
These results are also visible in the footer of the Google answers page, as the ads on the side have been phased out for some time.
Just below the sponsored links area, we have the natural search results area, technically known as Organic Results. These are natural results of Google’s algorithm evaluation process.
To have a link displayed in this area, nothing is paid. The display in this area depends on the relevance of the pages.
What criteria does Google use to determine the relevance of a website or page
As mentioned earlier, when ranking websites in the organic search area, Google takes into account a series of criteria we call ranking factors.
In the study of SEO – Search Engine Optimization, a specialty of digital marketing that works with these factors, we focus our efforts on three principles:
Reputation – It is the technical concept that the website has with Google and involves issues such as website structure, performance, security and applied technologies;
Authority – It is the relevance that the site has within a certain semantic field and other quality criteria established by the search engine;
Popularity – It is the measure that expresses the concept that a website has in relation to other websites on the Internet, measured by the quantity of quality links that point to it.
To understand how Google ranks websites, it is necessary to align these three principles in order to strengthen the website and thus conquer the prominent positions on the answer pages.
When developing the SEO work on a website, we need to treat these three dimensions equally, as they act in a coordinated way, exerting influence over each other.
If we only deal with one or the other dimension, we will not achieve the necessary balance to conquer the best positions in the searches.
This is a point that we highlight a lot, both in our SEO course for journalists and in the advanced SEO course, as understanding these concepts is essential for anyone working on website optimization.
What is the impact of these criteria in the area of communication:
Knowing how Google ranks websites is critical for any communication professional these days.
In the specific case of our website, when we talk about SEO in journalism, we are talking about the application of techniques that enhance the exposure of journalistic content on Google’s answer pages. SEO in jaipur
Techniques such as Web writing, in addition to adapting the content to digital media, are also currently seeking to fit in with the guidelines for good positioning in searches made on the Internet.
Search marketing is without a shadow of a doubt the channel that attracts most traffic to a website, and for this reason, writers, journalists and press officers need to be in tune with Google’s ranking criteria for websites, so that they can develop their work seeking quality in the content presented and, at the same time.