Amazon Search engine optimization is about optimizing and updating your product listings to improve their visibility or position in Amazon search results. You can earn more sales if your product listings rank higher in Amazon search results. This is because more people find your products and purchase them.
What is Amazon SEO?
Amazon SEO refers to optimizing product listings for Amazon’s ranking algorithm A9. These optimizations include including keywords (or search phrases) in the product listing’s title and uploading high-quality photographs.
What is the Amazon ranking algorithm?
You are familiar with Google’s ranking algorithm. Amazon’s ranking algorithm works similarly.
A9, like Google, works to provide the most relevant and useful results to customers. Amazon provides a list of well-reviewed and competitively priced coffee makers when someone searches for a “cold brew espresso maker”.
Amazon uses its ranking algorithm to determine which product listings are most relevant to a user’s search. This algorithm considers many factors, such as user behavior and whether someone else has searched for the product.
Amazon SEO is essential if you want your company to be at the top search results for searches related to your product. You might not be able to sell your product, even if it’s a great one like Dee.
This is especially true since only 30% of Amazon shoppers view the second page of search results.
What factors are most important for Amazon’s ranking?
Amazon says that if you want your product listing to be visible, you should concentrate on:
- Optimize product listing titles using relevant search terms and keywords
- High-quality product images are especially important for the main or primary image of your product.
- Update product listings and features with useful and detailed information
- Positive, authentic reviews can be generated without any incentives
Most optimizations for Amazon SEO are focused on your product listing. You can rank higher on Amazon if you create a descriptive and informative listing that targets the most lucrative keywords.
Want to learn more about Amazon product listing? Please check out this amazon product listing guide.
7 steps to get ranked on Amazon
Are you ready for how to rank on Amazon These seven steps will get you started:
1. Organize and optimize product listing category listings
Before updating product descriptions and titles, optimize the product listing’s category. The product category serves as a filter for shoppers. You probably use a filter when shopping online to narrow down your options and find the most relevant results.
Even if your search term is well-respected, a buyer could quickly remove your listing by using a filter.
Let’s say that you sell cold brew coffee makers and put them in the “Coffee Machines”, rather than “Cold Brew Coffee Makers.” A person searching for cold brew coffee makers goes to Amazon and selects the “Cold Brew Coffee Makers” filter.
Your product listing is removed from search results in a flash, meaning you have lost a sale.
2. Keyword Research
Next, start to research keywords for amazon product listings.
It is important to understand the differences between these two types of keywords when you are doing keyword research for Amazon.
- Primary keywords: This is the keyword that appears in product titles, descriptions, or features. It is visible to customers. Choose keywords that are most searched for and have the highest potential to convert into sales when choosing primary keywords.
- Hidden keywords: This keyword appears at the backend of product listings.
But how do you find keywords for your product listings? The below tools will help you research keywords
3. Change to A+ Content
You don’t have to be a brand or a member of Amazon’s Brand Registry. Skip ahead to step 4! A+ Content is available to members of the Amazon Brand Registry and brand owners.
Amazon SEO plays an indirect role for A+ Content. It is still worth noting because of its potential impact on sales and traffic to your listing.
4. To product descriptions, features, or titles, add keywords
Once you have identified the keywords that offer your business the most value, it is time to optimize your product listings. This step will focus on product descriptions, features, and titles. Amazon uses these to compile its search results.
5. High-quality product images can be uploaded
Your product images are the next step to help you rank higher on Amazon. These standards should be met for any photo that you upload to Amazon.
- JPEG, TIFF, or GIF formats.
- CMYK or sRGB color mode
- 1000 pixels (or more) for height and width
6. Set competitive prices
Amazon SEO is also influenced by price. Your product’s price will determine whether someone purchases from you or another seller. It is important to compare the prices of your competitors on Amazon to set a realistic but competitive price for your product.
If you keep your pricing competitive, you can also win Amazon’s Buy Box. Because someone clicks “Add To Cart” or “Buy Now”, it’s your product that is purchased.
7. Sign up for Fulfillment by Amazon (FBA).
FBA is a great option for companies who want to not only learn how to rank on Amazon but also how you can rank higher on Amazon. FBA membership allows Amazon to take the lead in shipping and packaging your products as well as handling returns.
FBA is a great option for Amazon SEO.
- Unlocks Amazon Prime shipping
- Shipping times and fulfillment of orders for Expedites
- Improves shopper experiences
Recommended Guide: Amazon Advertising.