The global beauty industry is ever-changing. With new inspiration, a new trend, or perhaps with the advent of new technology, the beauty industry and in turn, the cosmetics market changes. According to Allied Market Research, the global cosmetics market is projected to reach $463.5 billion by 2027, growing at a CAGR of 5.3% from 2021 to 2027. Thus, it is vital to understand the dominating trends and future of the cosmetics market. Here are some of the major trends in the cosmetics industry:
- A nod to cleanliness and hygiene
The ongoing global pandemic took a toll on the cosmetics industry. For some, it has been more than a more to stuck in the home, without getting nails done or changing the color of hair. On the other hand, precisely due to the pandemic, people are more conscious about hygiene and cleanliness. This behavior shift is expected to continue long after the pandemic. Thus, the next big thing in the cosmetic world is the advent of cosmetic brands in sanitizers and hand soaps. Some of the brands have already offered luxurious beauty-oriented hand soaps.
- Fight against blue light
The Covid-19 outbreak has confined us into our homes, offering a chance to digitize every part, chore of our life. Even the people reluctant to choose technology are now more inclined to adopt new applications and technologies into their lives. What’s more, we have become more and more dependent on digital technology to complete daily activities. However, this comes with a cost.
Our exposure to blue light has increased more than ever. The blue light is proved to be harmful to our skin and cosmetics have seized this opportunity and invested a colossal amount of money to add novel ingredients to minimize the detrimental effect of blue light on the skin. In the future, there will more companies that offer anti-aging cosmetics and a rise in the use of ingredients such as algae and turmeric in products.
- Minimalist makeup devices
One can say that this trend was born before the pandemic. There is no denying that people desire to feel beautiful. However, complicated makeup routines eat a vital period in the morning and not everyone can afford to spend time following a makeup regime. Thus, minimalist makeup accessories are expected to gain popularity. What’s more, natural skincare and slow beauty have piqued attention. More and more customers are inclined to use herbal products and trying to understand how to make their skin glow without using artificial ingredients. Customers aim to eliminate the use of foreign elements and adopt a healthier way to improve skin health.
- Antibacterial properties in cosmetics
We now know how many times we touch our fingers to face and how viruses and bacteria use our fingers to enter our body. In fact, there are uncountable viruses that live on the skin.
It is not apparent, but the exchange of bacterial between hair and fingers is constant. This negatively affects the health of hair. Thus, cosmetic brands have increased their research to develop new techniques to improve the health of hair and launch antibacterial haircare.
Currently, companies have created antibacterial cleaning sprays and shampoos. This trend is expected to gain traction in the coming years as consumers seek antimicrobial and antibacterial protection.
- Natural ingredients
Needless to say, people have been realizing the importance of natural ingredients and the harmful effects of foreign ingredients in cosmetics. The demand for organic and plant-based skincare has increased over the past few years. In addition, people are more aware of their impact on the environment and try to cause less harm to nature as much as possible. Thus, the skincare market would see the advent of all-natural products and cosmetics that leave less carbon footprint.
- Natural hair, natural skin
For years, people have spent a fortune on getting new hairstyles and the help of artificial products to improve healthy skin and hair. Women, in particular, were more aware of their physical appearance. However, there is a sharp decrease in this trend.
People are happier to embrace who they are and how they look and started to put faith in low maintenance power. This is expected to completed revolutionize the cosmetic industry in the future. In the future, people would embrace their natural hair and use natural products to improve their health, and stay away from frequent styling including hair curling and straightening activities. As people are more aware of the negative effects on hair and loss of hair due to frequent styling, people are expected to adopt air-drying and embrace their natural texture